BMW India has opened a new dealership in Rajkot, Gujarat in association with Parsoli Motors. This is the third dealership in Gujarat by the German manufacturer after Ahmedabad and Surat, both of which are also in association with Parsoli Motors.
Headed by Mr Talha Sareshwala, the Managing Director of Parsoli Motors, this dealership will help BMW grow in one of the most promising states in India in terms of luxury car sales. Backed by a business class society with an emerging and ever strengthening upper middle class, Gujarat has become one of the favourite locations for premium brands.
Spread over an area of 40,000 square feet, the contemporary 4S facility has a fashionable showroom integrated with after-sales service workshop. The dealership aims to deliver high quality standards in all processes of sales, service, spare parts and business systems to ensure that customers receive best-in-class pre and post sales ownership experience.
Based on BMW’s signature Urban Street Display concept, the layout of the dealership has sales lounges close to the display area. It has a capability to display 10 cars at a time while its workshops with 8 service bays can service up to 150 cars a month. It also houses a lifestyle section where one can buy premium BMW accessories.
BMW has 38 dealerships in India and they aim to increase this number to 50 by the end of this year.