It was in the air and only yesterday late in the evening, Tata Motors shot in an official communication announcing the launch of the new more powerful Safari Storme Varicor 400. Starting at Rs 13.25 lakhs (ex-showroom, Delhi) this derivative will be available in both two and four wheel drive variants. Its the same 2.2 … Read more
The sea of small hatchbacks is soon going to be joined by one more car, the new Tata Zica. Competing against the likes of the Maruti Suzuki Celerio and Chevrolet Beat, the Zica has a long climb ahead, especially thanks to the Indica lineage which has been bugged by the perception of shoddy build quality … Read more
Maruti Suzuki invested about Rs 900 crore in developing the small 2-cylinder diesel engine which currently powers the Celerio and may or may not go to other smaller cars in the future. Celerio diesel was launched in June 2015 and was expected to set the charts on fire but that just did not happen! According … Read more
After getting a massive beating in car sales, Tata sat down and chalked a revival story with new products. They called the strategy Horizonext and launched products like Zest, Bolt, bettered Nano etc. The next in line are the Zica hatchback and a sub 4 meter sedan based on it. Apart from this, Tata will venture … Read more
Apart from Tata, home-grown Mahindra also faced a significant challenge maintaining their sales amidst the intense competition which has ventured in its stronghold. However, they responded aggressively and launched the new XUV500, much-bettered Scorpio and the new TUV300 and they have quite a number of launches planned in the future as well. But what is … Read more