mahindra-xuv-500

These days Mahindra is known not only for making outstanding SUVs but also for making some exhilarating Television Commercials (TVC)! Just a few week back we talked about such a TVC. To come up with more such fabulous TVCs, Mahindra opened the gates to new ideas and threw in a competition called ‘Short Film Festival Contest’, in association with 48 Hours Film Project, India. More than 200 entries were received from the short film makers across the country. 23 among them were shortlisted, each of them was given a magnificent XUV5OO for 5 days and was asked to make a short film based on the car.

These entries were then judged by the jury members:

  • Mr Shimit Amin, Director of ‘Chak De India
  • Mr. Robby Mathew, Creative Director, Interface Communication
  • Mr. Carlton D’silva, Creative Head, Hungama Digital
  • Mr Vivek Nayer, Chief Marketing Officer, Automotive division, Mahindra & Mahindra Ltd.

Mahnidra_Short-Film_Festival_Award_Winners

The points awarded, were divided in these categories:

  • Concept and execution : 50% weightage
  • Integration of XUV5OO in the film: 30% weightage
  • Technical expertise of film making:20% weightage

These films were the winners:

Category Film Name Director
Best Film- Winner & Best story Deal Anshul Joshi
Best Film- 1st runner up & Best cinematography Elina Anupam Mishra
Best Film- 2nd Runner up Memorable Journey Taranjeet Singh
Audience Choice Award & Best music Junun Tharun Bhascker Dhaassyam
Best Direction Vanishing Hitch-hiker Abhijit Kokate
Best actor Shaadi Ka Driver Shaurya Singh
Best actress Disha Prashant Sehgal
Best Editing The Legend of Shyamlal Darzee Ankit Mehrotra

All the winning short films are available at http://www.youtube.com/mahindraxuv500.

The winner was awarded an XUV5OO as the grand prize and all the runners up received a Canon camera (EOS 550D) and APPLE iPad3!

Commenting on the occasion, Mr. Vivek Nayer, Chief Marketing Officer, Automotive Division, Mahindra & Mahindra Ltd. said: “People are constantly seeking new and interesting experiences in their lives that lead to exciting new discoveries. New experiences are the new wealth in today’s world. The XUV500 brand has successfully created fascinating stories in the lives of our customers. Hence, we decided to create this short film contest to bring alive XUV500’s brand theme of ‘May your life be full of stories’.


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