In a move that could be termed as disappointing, M&M has revealed that they have absolutely no new models planned for launch till 2015-16.
According to Business Standard, statements made by a senior executive suggest that Mahindra has exhausted its resources for new launches, and hence they might have to subsist on model refreshes/facelifts till 2015-16. This seems plausible, as M&M had been launching new models on a war footing for the last few years. The list included the XUV 500, the Quanto, the e20 and the Verito as well as its hatchback version.
Minor refurbishes might not give such a push to the company’s sales. Hence, there is a probability of M&M introducing new engine options on their existing models.
The latest development contradicts the earlier reports of an all-new Scorpio being under the works. This definitely suggests that the New Scorpio would receive cosmetic upgrades, along with the slim probability of some electronic goodies. This also puts a question mark over the fortunes of the ageing Scorpio, widely regarded as the workhorse for Mahindra. Competition has been increasing, hence a newer Scorpio would have taken the fight to its rivals.
Another new launch that has been doused with this statement is the compact SUV from Mahindra’s stables, the S101. The S101 had been spied quite a few times earlier, and whispers at that time had suggested about a probable launch. Right now, it seems all but impossible.
Pawan Goenka has himself stated that they had completed all major new product launches in the last couple of years, and hence they don’t have any products lined up further. It is in 2016 that they could be looking at possible new launches, he remarked.
It is the electric version of the Verito that has the chance of making it to the showroom floors by 2015. However, that depends heavily on the response gained by the all-electric Reva e20. As of now, the e20 has been a dud, garnering monthly sales of less than 100 units. Mahindra & Mahindra will go ahead with the electric Verito if the government announces a subsidy for electric vehicles, which will also push the sales of the e20.
This piece of news is discouraging to say the least, as Mahindra & Mahindra has been staring at heightened competition for sometime now. The EcoSport has racked up good responses, while the Ertiga is having a good show. The Xylo as well as the Quanto have thus been hit. XUV500 and Scorpio are expected to shed figures as well.
With Nissan, Maruti-Suzuki, Honda preparing new products in the Utility Vehicle segment, can Mahindra hang on to its largest UV manufacturer tag?